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Theatrical Presentation
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Read more at
in70mm.com
The 70mm Newsletter
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Written
by: Mike Taylor |
Date: 25 June 2007 |
70mm
Projection Room, Southport Theatre, Merseyside, England. Photo
courtesy P.P.T. North West Region Collection
Make it big - Give it style - Give it class. Where have we heard
that before? I think we all agree that statement shows what is
missing from to-days motion picture industry. It also reflects
the full full concept set out by the late Mike Todd Snr.
The 70mm Road-show was a theatrical experience on celluloid. All
the trimmings of separate performance, advance booking,
programme booklets, and a full marketing campaign. Those key
theatres equipped to operate this type of presentation have, in
most cases, gone.
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More
in 70mm reading:
65/70mm Workshop
Cinema Lists
Internet link:
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Philips
DP 70 Picture Head, Southport Theatre, Merseyside, England. Photo
courtesy P.P.T. North West Region Collection
With the advent of multi-screen venues, sets of equipment were
removed, destroyed, or replaced with 35mm only. Those that did remain
had the magnetic penthouse heads removed.
More important, we are on the last generation of 70mm projectionists.
The know-how has almost gone, and these projectionists will be retiring
from the industry. So to-day we would have to introduce a training
scheme for projection in 70mm. This would have to include archive prints
with magnetic sound tracks along side the new disc based digital audio
playback systems.
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21-01-24 |
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