IN7OMM.COM
Search page
Deutsch | Language
7OMM e-News
Rumour Mill
Contact | Volunteers

WHAT'S ON IN 7OMM?
Todd-AO Festival
KRRR! 70mm Seminar
Oslo 7OMM Festival
Widescreen Weekend
7OMM Festival
 

7OMM FILM
"Around...in 80 Days"
"Dunkirk"
"Flying Clipper"
"The Hateful Eight"
"The Master"
"Oklahoma!"
"Scent of Mystery"
"2OO1"

IN LARGE FORMAT
Todd-AO
Ultra Panavision 70
Super Panavision 70
Dimension 150
DEFA 70
Sovscope 70
Technirama
IMAX
Showscan
Cinerama
Cinemiracle
70mm Blow-up

NEWS
• 2019 | 2018 | 2017
2016 | 2015 | 2014
2013 | 2012 | 2011
2010 | 2009 | 2008
2007 | 2006 | 2005
2004 | 2003 | 2002

LIBRARY
Interview & People
Cinemas
DP70 / Norelco AAII
70mm Projectors
Rama Galore
Cinerama Remaster
70mm Engagements
SENSURROUND
Stories
Remember

THE 7OMM NEWSLETTER
2005 | 2004 | 2002
2001 | 2000 | 1999
1998 | 1997 | 1996
1995 | 1994 | PDF
 

in70mm.com Mission:
• To record the history of the large format movies and the 70mm cinemas as remembered by the people who worked with the films. Both during making and during running the films in projection rooms and as the audience, looking at the curved screen.
in70mm.com, a unique internet based magazine, with articles about 70mm cinemas, 70mm people, 70mm films, 70mm sound, 70mm film credits, 70mm history and 70mm technology. Readers and fans of 70mm are always welcome to contribute.

Disclaimer | Updates
Support us
Testimonials
Table of Content
 

eXTReMe Tracker
Extracts and longer parts of in70mm.com may be reprinted with the written permission from the editor.
Copyright ę 1800 - 2070. All rights reserved.

Visit biografmuseet.dk about Danish cinemas

 

Todd-AO Process Shown At MGM Studio

Read more at
in70mm.com
The 70mm Newsletter
Published by: American Optical magazine "The Reflector", Brattleboro, VT. Friday, August  20, 1954. Article supplied by Dick Whitney (AO Heritage Museum), and re-typed by Anders M. Olsson (Sweden).Date: 10.07.2012
The first showing to the press of the Todd-AO process took place on June 22, on Sound Stage 2, at the Metro-Goldwyn studio in Los Angeles. This, followed by a second showing in the evening to people prominent in the Hollywood motion picture industry, resulted in "rave" notices in Hollywood and Los Angeles papers, as well as feature stories in the New York Times and Variety -- the "Bible" of the show world. These all gave full credit to Dr. Brian O'Brien, Vice President for Research, and the staff of scientists in Southbridge and Buffalo who have contributed to the development of Todd-AO.

The sound stage had been converted into a simple theater arrangement to provide a work room for the viewing of rush or daily work prints in the filming of "Oklahoma!" "Looping or dubbing in," the process in which sound is added to certain scenes which are more easily filmed silent, was used during the greater part of this first showing. Although Sound Stage 2 is just a work room, and nothing but work prints of test scenes were available, the press reaction was enthusiastic to the point that Whitney Williams, reporting in "Hollywood Daily Variety," headlined his two-column story "Big Screen's New Click" and "The Hollywood Reporter" reported with: "Move Over, All Scopes! Todd-AO Bigger and Wider" and led off with the statement:
 
More in 70mm reading:

Todd-AO

"Oklahoma!" - The First Movie Produced By Todd-AO

The Todd-AO Saga Part #1

Internet link:

Dick Whitney's Todd-AO Page





 
"Wraps were finally taken off the new Todd-AO widescreen process at a press demonstration at MGM yesterday, with the consensus being that only Cinerama, among the current techniques, can compare to its value in the audience participation sense. But it surpasses Cinerama in that it requires only one camera to photograph the subject; uses only one machine to project it; and gets around the "seamed" screen of Cinerama with a continuous, deep-curved screen...

"...The demonstration proved amazing full-screen clarity, which was not diminished from positions up close at the sides of the screen, indicating there will be little, if any, loss of seats in theaters showing Todd-AO productions.

"This has strictly big-time road-show possibilities for pictures having sufficient quality for long, long runs."

The more conservative New York Times gave the preview complete coverage in its June 23 issue, and special feature treatment in its Sunday, June 25, theatrical section.

When Dr. O'Brien was asked for his comment on this Hollywood preview of the new process which he developed, he told: "There seems to be no doubt that the Todd-AO system was received with enthusiasm by the people who attended this first showing to the press.

"I think that this success is a great credit to the American Optical Company, and specifically, to the more than one hundred men and women at Southbridge and in the Instrument Division at Buffalo who have taken part in creating the Todd-AO system. I, for one, am very proud to be associated with such a group."
 
 
  
Go: back - top - back issues - news index
Updated 17-12-17