Cinesphere - The worlds first permanent Imax film theatre
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The 70mm Newsletter
|Written by: Krys Jawlosewicz is manager of public relations for Ontario Place. The
Big Frame, Spring 1996. Reprinted with written permission from
Kelly Germain, Giant Screen Cinema
waterfront playground is
home to the
permanent IMAX film theatre, Cinesphere.
Imagine award-winning architecture, glistening water, grassy
slopes, laughing children, 96 acres of fun and leisure, an oasis of three human-made islands at the edge of the
bustling city of Toronto, population 2.5 million. This waterfront playground
is one of the top tourist attractions in North America and most importantly,
it's home to the world s first permanent Imax film theater, Cinesphere.
Ontario Place turns 25 years young this May. It was created as a showplace
for the province of Ontario. From the day it opened, May 22, 1971, Ontario
Place and its Cinesphere Imax theater were touted as being the wave of the
future of entertainment, attracting worldwide attention and awards for
innovation, distinctive design, and futuristic architecture. Since opening
day, nearly 16 million people have been to Cinesphere, and nearly 64 million
people have passed through the gates of Ontario Place.
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The Birth of IMAX
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version - This letter which started it all
An Interview with Ron Fricke
"Sacred Site", A short
film in 65mm Omnimax
First Permanent Theatre
Nearly 500,000 people visit Cinesphere each summer. The theater is in 96
acres of award-winning architecture and a parkland setting.
The domed Cinesphere theater cradles a screen that stretches six stories
high, 60 by 80 feet, with seating for 752 people. Cinesphere is housed in a
triodetic domed structure that consists of two-thirds of a sphere sitting on
a concrete base completely surrounded by the waters of Lake Ontario. The
theater was built to accommodate not only conventional films, but also many
the experimental films produced for Expo '67 in Montreal, Canada, and Expo
'70 in Osaka, Japan. Cinesphere's original Imax projector serial #001, which
is still used today, was the prototype used at Expo '70. The projector was
rebuilt in 1986 and upgraded to Imax HD, 48 frames per second (fps)
capability in 1990.
The first film featured at Cinesphere was the award-winning Imax film "North
of Superior", produced for Ontario Place by Imax founder and
Graeme Ferguson. Since its debut in 1971,
"North of Superior" has
returned numerous times to the big screen due to overwhelming public demand.
In its role as the first Imax theater, Cinesphere quickly became one of the
most prolific producers of Imax film products. In addition to "North of
Superior", its film library includes "Catch the Sun", "Energy", "Journey of
Discovery", "Nomads of the Deep", "Ontario Summer-tide", "Silent Sky", and
The Benson and Hedges, Inc., Symphony of Fire lights up the waterfront
skies six nights each summer.
In its 25 years of operation, Cinesphere has featured more than 30
films. "We've been in business so long that we've run most of the Imax films
available," says Lou Seiler, senior manager of marketing and entertainment.
"Each year we strive to run the two most current Imax releases, so we're
constantly on the lookout for new product."
"A recent Imax brand awareness survey showed brand awareness in Canada to be
currently at 78 percent," says Robert Corrigan of Imax Corporation.
was the first venue to showcase this Canadian invention, and we're finding
that filmgoers now refer to Imax films in the same way they refer to Disney
films. Congratulations to Ontario Place for its pioneering spirit."
The highest-grossing film in the
theater's history—in fact the highest-grossing film at any single theater of
any type in Canada—was the full-length version of "Titanica", Viewed by nearly
270,000 people, "Titanica" accounted for more than $2.3 million (CND) in
sales. In 1991 Cinesphere also hosted the Canadian premiere of "Rolling
Stones: At the Max" in conjunction with Imax Corporation and BCL, the Toronto
company that produced the Rolling Stones' world tour.
Ontario Place, with its 350 slip marina on Lake Ontario, is located just
minutes from downtown.
With the premiere of "Rolling Stones: At the Max" came the debut of a new
sound system for Cinesphere, designed by Sonics Associates, Inc. The Sonics
Digital Disk Playback System uses technology developed specifically for Imax
theaters and offers a sound delivery system of unequaled quality.
"While "At the Max" was the catalyst for the decision to move to a new sound
system, the improvement has benefited all presentations at Cinesphere and
has added to that sense of being part of the action," says Max Beck, general
manager of Ontario Place.
Over the years, Cinesphere consistently has been the most popular theater in
Toronto, according to local reader polls. Although best known for its giant
screen, the theater's popularity, has increased substantially due to the
annual Cinesphere Film Festival. Originally created to feature newly
released 70mm films, the annual festival, now in its 16th year, features a
combination of popular 35mm and 70mm films. The five-month festival, which
runs from January to May, attracts more than 100,000 movie buffs from within
a 100 kilometer radius of Toronto.
Cinesphere also boasts a highly successful educational film program, which
is targeted to schools in central Ontario. The school program runs each year
from October to May and
features a variety of Imax film packages. In the past, the school film
program has been packaged successfully with other special events at Ontario
Place such as Dinosaur: The Greatest Show Unearthed, the 25,000-square-foot
touring exhibit of rare new discoveries from Canada's Arctic and China.
Into the Future
Although Cinesphere remains an anchor attraction, Ontario Place has added
new features each year to maintain its position as an innovative leader in
the tourism industry. Some of these attractions include the Children's
Village outdoor playground, which opened in 1972. In 1985 major
redevelopment of the West Island resulted in the Wilderness Adventure Ride,
a $7 million flume ride, and a new outdoor stage called the Waterfall
A 160-foot-tall bungy jumping tower was added in 1992. The following year,
an indoor/outdoor labyrinth arrived, known as MegaMaze and Hydrofuge, the
first waterslide of its kind in Canada. "Sea Trek," a futuristic, deep-sea
simulator ride developed by SimEx, Inc., opened in 1993. It combines special
effects technology, large-format film, animatronics, and a simulator theater.
Developments in 1995 include the Molson Amphitheater, a 16,000-seat outdoor
state-of-the-art concert venue, and the Rush River Raft Ride, the first
phase in a major waterpark expansion. Also added in 1995: the Atlantis
Restaurant and Entertainment Complex, which houses the Deluge Nightclub,
Toronto's newest hotspot with a capacity of 1,500.
Ontario Place is home to the Benson and Hedges, Inc., Symphony of Fire
international fireworks competition, which is enjoyed by nearly 2 million
people along Toronto's waterfront during six nights each summer. The
world-renowned Cirque du Soleil also calls Ontario Place its home, returning
every two years with new productions that play to standing-room-only crowds.
Planning is now underway for Cinesphere's future conversion to Imax 3D.
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