Search | Contact
News | e-News |
Rumour Mill | Stories
Foreign Language auf Deutsch


Todd-AO Festival
KRRR! 7OMM Seminar
Oslo 7OMM Festival

Premiere | Films
People | Equipment
Library | Cinemas
Todd-AO Projector
Distortion Correcting

Ultra Panavision 70
Super Panavision 70

MCS 70 | DEFA 70
Dimension 150
Sovscope 70
70mm Blow-up
IMAX | Showscan

" 80 Days"
"Flying Clipper"
"The Hateful Eight"
"The Master"
"Scent of Mystery"


France | Germany
Denmark | England
Australia | USA

Interview & People
Always Remember
Presented in 7OMM
Bradford | Projectors
70mm Dolby Stereo
Cinerama Remaster
Rama Galore

• 2022 | 2021 | 2020
2019 | 2018 | 2017
2016 | 2015 | 2014
2013 | 2012 | 2011
2010 | 2009 | 2008
2007 | 2006 | 2005
2004 | 2003 | 2002

2005 | 2004 | 2002
2001 | 2000 | 1999
1998 | 1997 | 1996
1995 | 1994 | PDF Mission:
• To record the history of the large format movies and the 70mm cinemas as remembered by the people who worked with the films. Both during making and during running the films in projection rooms and as the audience, looking at the curved screen., a unique internet based magazine, with articles about 70mm cinemas, 70mm people, 70mm films, 70mm sound, 70mm film credits, 70mm history and 70mm technology. Readers and fans of 70mm are always welcome to contribute.

Disclaimer | Updates
Support us
Table of Content

Extracts and longer parts of may be reprinted with the written permission from the editor.
Copyright © 1800 - 2070. All rights reserved.

Visit about Danish cinemas


Mercedes in 70mm

This article first appeared in 70mm
The 70mm Newsletter

Written by: Hans Hänssler, URC Video Service, Stuttgart, Germany Issue 60 - March 2000
A number of German commercial films for Mercedes cars have been presented in 70mm. Little is known about these productions. Here, Mr. Hans Hänssler sums up what Mercedes has shown in 70mm.

The Mercedes-Benz E Class car was introduced in the Hans Martin Schleyerhalle in Stuttgart, Germany from April 2 - 5, 1995 for about 3500 invited guests. The presentation was done with a 70mm print. The material was originally produced in Hi 8, then transferred onto 35mm film and finally blown up to 70mm. The film was produced by Production House, Hamburg. The projection was done with a 70mm Prevost projector with a 10 kW xenon lamp. The print carried a time code and the projector was synched with a Tascam TSR-8 tape recorder. The rear projection Harkness screen measured 15,5 x 7,11 m. After the presentation the screen was lifted revealing the new Mercedes E-class car to the audience.

The second Mercedes 70mm film was produced in Super 35 and blown up to 70mm in England by Technicolor Ltd. It was presented in Dortmund Westfalenhalle for about 6000 guests on April 11, 1996. The projection and screen equipment was the same as used in 1995. The film was produced by KUK Film Production in Munich.

The latest 70mm film was first shown at URC Video Service, Stuttgart on June 24, 1999. It was originally a 5 screen video projection with a 6:1 aspect ratio. The 70mm check print was with DTS time code on the film along with one disc. The 5 video programs were computer animated along with shots of the new Mercedes E-class recorded with Betacam Digital. The transfer of the computer video program onto 65mm was done by Digital Film, London. The 70mm check print was about 3½ minutes in running time. The picture height on the frame was about 8mm, the rest of the frame was left black. The impression of course was not too dramatic. The print was made in Hollywood, since Technicolor in London was unavailable for 70mm work at that time.

Further in 70mm reading:

Internet link:


Go: back - top - back issues
Updated 07-01-21